Bluerange announced its plans to rebrand by changing its corporate structure to better enable its growing Data Center and Services Business.
Bluerange Swedish operations will be run through its Swedish limited company Bluerange Sweden AB.
“While our strategy and priorities remain the same, we believe the new name will help to further unite our employees and will enable us to better connect with the market,” said Executive Chairman Anders Sagadin in a news release.
“We are at a defining moment in our corporate reinvention, with a proven track record for developing data center and public cloud solutions beside our Services offerings that resonate with our consumers,” continuous Anders Sagadin, Executive Chairman and main shareholder. “Our goal is to drive sales and enter into new European markets and get a footprint into the US territory”
The company has been working on the foundation of this launch for the past year and will enter into several new partnerships on the Swedish market as well as establishing new business’ through a partnership model for new markets. Bluerange has thousands of customers in the smaller segment and are looking for growth targeting medium and large sized customers, according to the company.